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12/16/2008 3:56 PM ET
Bisons Unveil New Primary Logo
Herd takes dynamic look into new era
The Bisons new logo pays tribute to the city, their tradition and the Mets.

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The Buffalo Bisons are pleased to present for the first time an exciting new primary team logo, created by Phoenix Design Works, that depicts a bison charging from the Buffalo skyline. This new logo pays tribute to the team's long-standing tradition and its strong relationship with the city.

By adopting a blue and orange color scheme, the Bisons also wanted to celebrate their new partnership with the New York Mets.

"We are thrilled to usher in a new era in Buffalo Bisons history with an exciting new logo for our fans to enjoy," said Mike Buczkowski, Vice President/General Manger of the Buffalo Bisons. "With our team's celebrated tradition in this great city and our new major league partnership with the New York Mets, we wanted our new logo design to take an old-fashion feel and give it a modern-looking twist."

This is the first logo change for the Bisons since adopting the "sliding Buster" red and green design in 1998 to correlate with the team's return to the International League.

The Bisons new logo was produced by Phoenix Design Works, who last year designed the inaugural logo for the Northwest Arkansas Naturals -Rich Baseball Operations' Double-A team in the Texas League. For their new design, the Bisons 'modernized' a popular alternate logo from recent seasons that had a standing bison inside a black and white baseball. This new adaptation shows a bison charging out and adds a new dynamic, multi-dimensional feel to an old logo.

The Bisons have played 123 professional seasons in Buffalo, NY with a deep-routed connection to the Queen City. For the past 21 seasons, the Bisons have had a home in the heart of the downtown district at Dunn Tire Park. The team's relationship with Buffalo was added to the new logo design with the city's skyline portrayed behind the charging bison.

Finally, the Bisons have adopted the same blue and orange color scheme to connect with their new major league partner, the New York Mets. In September, the Bisons and Mets signed a two-year player development contract, thus aligning Buffalo with one of the most recognizable names in all of professional sports.

The Bisons also announced that they will have new home, road and alternate uniforms for the 2009 season in conjunction with their new team logo. Those uniforms, and the official on-field caps, will be displayed for the first time at the Bisons Hot Stove Luncheon, Friday, January 16, 2009 at the Adam's Mark Hotel (time TBA).

The Bisons are also offering fans a great opportunity to purchase merchandise with the new team logo. The team has announced a 3-Day Logo Sale, Wednesday, December 17 to Friday, December 19. Anyone who spends $35 at the Batter's Box Gift Shop at Dunn Tire Park or online at Bisons.com will receive 2 Free Tickets to the first fridaynighbash!® of the 2009 season: April 10 against the Pawtucket Red Sox.

The Batter's Box Gift Shop will be open for the 3-Day Sale, Wednesday - Friday (11:00 a.m. - 3:00 p.m.). The store will remain open Monday - Friday (11:00 a.m. - 3:00 p.m.) until Friday, January 2, 2009, excluding Thursday December 25 and Thursday, January 1.

The official website of the Bisons, Bisons.com, will begin offering new logo merchandise on Wednesday, December 17.

About Phoneix Design Works
Phoenix Design Works is proud to be the sports branding design firm of the Buffalo Bisons. Founded in 1985 by President and Creative Director James M. Skiles, Phoenix has created franchise, event and property branding for Major League Baseball Properties for the better part of two decades including the Colorado Rockies, the Florida Marlins, the Cincinnati Reds, Opening Day, the All-Star Game Detroit, Authentics, and Genuine Merchandise. Phoenix Design Works has also played a historic role in the branding history of Major League Soccer, the NBA, the NFL, the NTRA Breeders' Cup, NASCAR, the Indy 500, WUSA, and over 200 of America's most successful collegiate athletics brands. Phoenix has also created the branding and inaugural identity for the NWA Naturals. Phoenix Design Works is proud to be a part of Bisons history, and we extend our thanks and gratitude to everyone at the Bisons for the opportunity to work together with you to create the new Buffalo Bisons branding identity program. We offer our best wishes to the Bisons for all the many winning seasons ahead.

-herd-